Back in the day, media coverage was everything. If you landed on TV or in the paper, it was a really big deal.
But now, in today's digital world, traditional media doesn’t seem to carry the same weight – and there are new, more effective ways to connect with your audience and showcase your brand.
Let’s take a look 👇🏻
Earned Media – pitching your story for coverage on TV, print or radio. IMO: this is difficult to get, and your audience may not be tuned into traditional outlets.
Paid Media – purchasing ads or an advertorial to get in the media. IMO: this may cost you big bucks and come off as “bought coverage” to your audience.
Digital media – using your website, social media, blogs and email list to create organic media coverage. IMO: digital media is a more accessible and budget-friendly way to elevate your brand and connect you with your audience.
Need help figuring this out? 👇🏻
Hi, I’m Lindsay – owner of Paper Queen Media. We are a Media, Communications and Branding agency. Let’s chat!
